Hair can get brassy when your color starts to fade, which happens for many different reasons, including sun exposure, minerals in water, shampoos that strip color and the stress of heat styling.
"Using a toner will enhance or neutralize your color," explains Aura Friedman, Senior Colorist and Creative Director at Suite Caroline Salon in New York City. But there is a solution for keeping your hair color vibrant and preventing brassiness and fading: toner, a haircare product tinted with pigments that boosts blonde shades and cancels out unwanted yellow or orange hues. But nothing lasts forever and your gleaming, sun-kissed shade of blonde can turn brassy and dull quicker than you'd like. Nothing turns heads like shiny, freshly-colored blonde hair. We updated this article in August 2022 to ensure all picks vetted by the Good Housekeeping Institute were in stock and correctly priced.
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